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Choose Internet Video as your new advertising brochure and reduce paper waste.
i-video believe that, by adopting internet video marketing, it is possible to abolish 60% of household paper waste such as advertising paraphernalia and 60% of recyclable business paper waste Australia-wide over the next 10 years.
The concept is simple: The more who embrace this form of marketing and advertising over traditional forms, means less paper is produced for glossy sales catalogues and advertising paraphernalia. If 60% of businesses over the next 10 years say yes to internet video marketing and all forms of video advertising, and no to paper paraphernalia distribution to letterboxes, this is an automatic 60% reduction in household paper waste in the form of advertising paraphernalia.
Below are some very interesting paper facts:
Currently, only 11 percent of office paper is recycled in Australia - one of the worst rates in the developed world.
The average office worker throws away 50 kilograms of high-grade recyclable paper a year.
A 240-litre wheelie bin can contain up to 10,000 sheets of A4 paper.
Each tonne of paper dumped into landfill occupies approximately one cubic metre of increasingly-valuable space.
A typical office tower's waste contains 55 per cent paper.
Australians use around 1.5 million laser cartridges a year, leading to around 1500 tonnes of waste - an amount that would cover the Sydney Cricket Ground to a depth of half a metre, every year.
Source for the above paper facts: http://greengc.com.au
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